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Ad Serving 101, and Up
I am frequently asked during my discussion with publishers about ad serving: how does it work, what are other publishers using, what would we recommend, etc. There really isn’t a short answer to any...
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An Invitation to Election 2012 Online Forum – Maximizing Yield for Local...
LYM and Other Hyperlocal Publishers — Don’t miss this Interactive Online Forum hosted by The Journalism Accelerator! Election 2012 Online Forum – Maximizing Yield for Local Journalism Dates: Wednesday...
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Online Advertising Glossary of Terms
Above the Fold- Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving- describes the technology and service that places advertisements on web sites. Ad...
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Handy Online CPM Calculator
Ever wished there was an easier way to figure out CPM-based pricing and calculations? Well, BOOKMARK and enjoy this handy little app that makes calculating Price/ CPM / #Impressions a snap! All you...
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10 Questions Every Publisher Should Ask Online Ad Networks
There are many online advertising networks for digital publishers to pick from these days. An online advertising network is a resource for online publishers to monetize (sell) their advertising...
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Pinterest, One Hyperlocal Publisher’s Perspective
We have been following Pinterest (with interest) at Local Yokel Media. Initially, the site appeared to be a social network best suited for consumers and businesses with a specific interest in the...
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2 More Examples of How Journalists Are Using Pinterest
The interest in ways that Pinterest, a 100% image-based social media network, can be adapted for use by journalists (nationals, hyperlocals, online publishers, etc) is growing almost as quickly as...
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3 Ways To Increase Your Revenue Potential with Local Yokel Media
Local Yokel Media is focused on providing you with quality ads paying a premium rate for your available ad inventory. We are here to support and bolster your direct advertising sales efforts by...
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LYM Publisher Resources: Journalism Accelerators New JReporter
Our friends at Journalism Accelerator are excited to share a new tool with online publishers geared towards making the gathering and reporting of community news easier. Here’s what they have to say…...
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Not All Ad Impressions Are Created Equal
There are any number of reasons that an ad impression served up to a website (and counted by the server as having been ‘called’) might not actually be presented for viewing by the website visitor. It...
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